Host of popular Tv, reality shows Big Brother Naija doesn’t cease to keep his audience mouth a gap regardless of how lovely and heartwarming the show may seem to the audience due to their cravings and stans for a particular housemate.

Ebuka on every show doesn’t cease to let his audience know that the show is here and nobody can steal his shine, not even their favorite housemates.

He does this by simply grabbing their attention.

Coming up on stage, Ebuka would always keep his audience wowed as a result of his dress sense and outfits which has become his logo and identity
With lots of designers trying to meet his match, yet none seems to be fitting in.

Maybe I don’t even need a logo at all, a little voice is whispering in the back of your mind. 

Don’t listen to that voice, it couldn’t be more wrong.  Having a logo is an integral part of making your brand a successful one

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

Just like Ebuka who grabs the attention of his viewers each time he comes on stage, a logo does the following:

  1. IT GRABS ATTENTION

A logo can quickly grab viewers’ attention and communicate a company’s core values interestingly.

The one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.  
 

  1. IT MAKES A STRONG FIRST IMPRESSION.

This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

  1. IT IS THE FOUNDATION OF YOUR BRAND IDENTITY.

while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts, all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

  1. IT IS MEMORABLE

With some honesty, some of your audience will likely forget the name of your business (don’t take it personally) it’s human nature but they’ll immediately associate your logo with their memories of your brand.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

  1. IT SEPARATES YOU FROM COMPETITION

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.

Dare to be different with your logo,

  1. IT FOSTERS BRAND LOYALTY

Do you know that Consumers crave consistency?

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

  1. YOUR AUDIENCE EXPECTS IT.

Your logo is the first thing that your audience will look for when they see any communications from your brand.

Therefore, It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

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